Bridgestone Corporation is a multinational auto and truck parts manufacturer founded in 1931. As of 2015, the company is the largest manufacturer of tires in the world.
Today’s business-to-business (B2B) organizations are looking with renewed urgency for ways to improve efficiency, reduce costs, and retain existing customers.
By adopting a B2B e-commerce platform Bridgestone was able to improve operational efficiency and lower costs as well as to strengthen relationships with existing customers. They currently run both a B2B2C Loyalty Program as well as B2B Order Management process through their digital channel.
Maximize potential sales and reduce costs by ensuring you have the right sales territory coverage.
Make offers timely and relevant based on where the customer is on their buying journey.
Allow users to make fast account updates, get complete customer intelligence and keep everyone in the loop in every customer conversation.