Kaufmann, an automotive enterprise, concentrates much of its sales on commercial vehicles such as trucks, vans and various types of buses. Kaufmann represents prestigious automotive brands such as Mercedes-Benz, Freightliner, Fuso and Western Star Trucks. One third of the commercial vehicles sold in Chile are sold by Kaufmann.
The multi-currency, multi-site capabilities of SAP eCommerce platform gave Kaufmann the flexibility needed to streamline its B2B commerce operations.
Make offers timely and relevant based on where the customer is on their buying journey.
Consolidate product content on a single platform to ensure uniform messaging across all channels.
Run multiple online stores, mobile sites or customer service for different countries, segments and brands on a single platform.